Hey,Ā SaaS colleagues...are you running financially blind, not sure how to prepare for fundraising or an exit? Then you are in the RIGHT placeĀ š !
When You MakeĀ Data DrivenĀ Decisions, You Win in SaaS
Stop struggling with unclear metrics, manual reporting, and guesswork.
Learn the SaaS KPIs and frameworks CFOs, Controllers, Founders, and Investors trust to scale performance.
Master SaaS metrics NOW to scale your business strategy with actionable insights and frameworks.
EARLY BIRD PRICING & BONUSES EXPIRE IN...
Prices increases on Jan 9th. Enrollment closes Monday, Feb 3rd!
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Are You Facing These Frustrations?
- Unclear Metrics Definitions: Confused about CAC, LTV, churn, or other metrics?
- Missed Opportunities: Unsure which KPIs matter most to scale your SaaS business?
- Lack of Automation: Your reporting process feels manual, disjointed, and error-prone.
- Overwhelmed by What to Prioritize: Struggling to focus on the key metrics that matter most based on your size and firmographics?
- Manual, Time-Consuming Reporting: Stop spending hours compiling data that doesn't drive real action.
- Lack of Knowledge or Understanding: Feeling uncertain about how SaaS metrics work and how to apply them effectively? How to communicate them to your Board?
ā°TIME IS NO LONGER AN EXCUSE
Ā Ā You receive LIFETIME instant, on-demand access to all content, templates, lessons, benchmarks, and community support.
Ā Ā Ā Ā AND all live sessions are recorded in case you miss one. Most students don't make all live sessions, but this does not stop your progress!
By the End of This Course, You Will...
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ā Streamline Your Reporting: Learn to automate metrics calculations and reporting and eliminate manual processes.
ā Master Standard SaaS KPIs: Understand the definitions and benchmarks for Retention, CAC, LTV, Margins, and more.
ā Make Data-Driven Decisions: Use metrics to grow revenue, reduce churn, and increase profitability.
ā Ā Gain Clarity and Confidence: Know exactly what to measure and report to drive performance and hold teams accountable.
ā Learn SaaS Accounting Best Practices: Set up accurate financial frameworks to ensure no key metrics or data are overlooked.
ā Ā Deepen Your Expertise in Metrics Analysis: Master advanced analysis techniques to identify trends and growth opportunities.
What if I could guide you step-by-step through this complexityĀ - I've helped 1,000+ students and companies who have been in your exact position.
WHAT IF YOU HAD THE FINANCIAL KEYS IN YOUR HANDS?Ā ALL YOU HAVE TO DO IS PRESS THE IGNITION BUTTON.
Who Is This Course For?
This course is ideal for:
- CFOs looking to drive financial performance.
- Controllers & Finance Managers who need a clear SaaS financial framework.
- CEOs & Founders wanting to understand the metrics driving their SaaS business and valuation.
- Finance Leaders at any stage of experience seeking clarity and actionable knowledge.
- Fractional CFOs and Bookkeepers looking to grow their practice or offer new revenue streams.
INTRODUCING...
The SaaS Metrics Foundation Live
Learn the exact SaaS financial framework that I've implemented for hundreds of SaaS companies WITH all the templates and models you could possibly need.
Create a foolproof system that convertsĀ your data into insights - without the frustration and lost time.
Did I mention BONUSES? Check out the amazing bonuses below if you sign up by the early bird rate!
YES, I NEED THIS!By the end of The SaaS Metrics Foundation, you'll have learned:
- The what, why, and how of SaaS metrics and finance, so you can speak the language of SaaS, understand the nuances, and apply the metrics to your business.
- How to move data to decisions and unlock the full potential of SaaS metrics to drive your companyās growth, and transform raw data into strategic decisions, enhance your decision-making capabilities with precise, data-driven approaches.
- To be investor and Board ready, equipping yourself with the metrics and frameworks that impress stakeholders and secure funding,Ā because telling your "story" only goes so far and Board/investor patience only lasts so long when you can answer their questions.
- To be "exit" ready,Ā so that you are not like the many SaaS founders that had a failed exit due to poor data and cringe-worthy due diligence experience.
And you'll be able to achieve all of this with ME as your guide and this specialized training.!
Unlike other courses and programs that leave you without so much as an email address to reach out to... I'll be with your guide throughout your SaaS journey!
HERE'S WHAT'S INSIDE:
You're going to
love
Ā these
ACTIONABLE SLIDES
Every lesson includes a downloadable PDF with the what, why, and how of each SaaS metric and concept. Implement your metrics step-by-step with my guides.
BENCHMARKS
The SaaS Academy partners with Benchmarkit.ai to offer you the gold standard of SaaS metrics benchmarks. Understand how you compare to your SaaS peers.
VIDEO TUTORIALS
SMF offers the best of both worlds. Live classes and on-demand classes to learn when and where you want. Come back and refresh your learning 24/7.Ā
Ben's 5 Pillar Framework
This is your guide to impelement the right metrics at the right stage of your business. Don't worry about where to start. I'll tell you exactly how to progress with your metrics.
TEMPLATES
It would take you hundreds of hours and many tears of frustration to create the metrics templates for your business. I can save you a bunch of time!.Ā
STUDENT COMMUNITY
Leverage the knowledge and expertise My private community of SMF students of your SaaS colleagues. Ask questions, posts jobs, and receive direct access to Ben.
There are very few CFO's who actually get metrics and how to use them. I was not disappointed! I was very impressed with the detail, quality of answers and depth of knowledge!
KAREN L.
Awesome job, Ben. The course is very relevant to SaaS CFOās, controllers and owners. I enjoyed the topics and all were explained in a fundamental and understandable way. Continued success at The SaaS Academy!
PETER
It has been the most valuable course I have attended for decades, if not ever! I think it's way too cheap for the content you're providing...
Rob, SaaS CEO
Exciting times for us here at Keelvar. I found your course and materials to be extremely helpful in preparing for our Series B.
Michael M.
TheĀ SaaS Metrics Foundation Live
We'll help you learn and implement SaaS metrics faster. While saving you 100's of hours.Ā Discover the proven strategies and techniques to make better financial decisions in your SaaS business.
- Begins Tuesday, Feb 11th 2025 and runs for 5 weeks
- Immediate access to all templates and lessons
- Live portion meets Tuesday & Thursday at 9am PT for 1-1.5 hours
- All live sessions recorded for later playback
- 30+ templates to speed things along
- Private student community for continued support
Get your hands on the exact process and templates I've used to spin up SaaS metrics for 50+ SaaS companies.
This training is perfect Founders/CEO's CFOs, Fractional CFO's, Controllers, Analyts, CXO Roles, and investors.
YOU. CAN. DO. THIS.
Check out theĀ dashboard below that a student created from the last cohort! Cool, huh :)
Check out the dashboard below that a student created based on Ben's 5 Pillar SaaS Metrics framework.
Impressive, right!?! Automated in Power BI, but you can also use Ben's SaaS Metrics dashboard app.
Ā
Seriously, it really is much easier than you think!
You can do this, too!
FOR JUST A SMALL INVESTMENT, YOU COULD BE UP AND RUNNING IN 5 WEEKS.
If you are reading this page, I already know that you are serious about up leveling your business and career.
Our Community is Waiting for You!
I haven't mentioned our private student community much, but I had to share this recent feedback from Melanie. We have a great group of like-minded, driven SaaS professionals who are always looking for ways to improve their contributions and career.
And just who will be teaching you The SaaS Metrics Foundation Live?
Me! I'mĀ Ben Murray, The SaaS CFO
SaaS CFO, Instructor, Coach, Mentor
If we havenāt met before - Hi, my nameās Ben Murray, The SaaS CFO. š And, yes, I'm a real CFO.
I started working in software in the early 2000's. This was the on-premise software days. Yes, Salesforce was around but cloud software was not a thing yet.
I knew nothing about the software business model having come from the airline industry.
I started off with 0 knowledge of metrics and concepts to manage software businesses, but after scouring the internet and learning from the best Fortune 20 software finance executives, I figured out the basics and more.
But the SaaS model had not completely arrived yet. We were managing software companies with basic financial statements and margins by revenue stream. There was no CAC concept! What's retention?
It took me another 10 years of on-the-job learning and finding the best, random online resources to figure out the evolving subscription and SaaS business model.
Today, I teach founders, CFO's, operators, finance/accounting, and investors.
"Honestly, I was blown away."
I can tell you that, as a result of Ben's course, we now have a very SaaS compliant accounting system, and I'm already creating the historical metrics and future projections that I've needed for a very long time.
If your interested in getting your SaaS company's books right, and need those metrics anywhere near as much as I did, do yourself a big favor and take Ben's SaaSCFO course.
JIM BENSON
SaaS FOUNDER
Let's Talk Modules
The breakdown
PILLARĀ 1
GROWTH
Ā
It all starts with landing your first customer. We must understand where our growth comes from.
- New Bookings
- Expansion Bookings
- Committed ARR
- ARPA & ARPU
PILLARĀ 2
RETENTION
Ā
Okay, we're landing customers and expanding customers. Celebrate! But wait!?!
Are we keeping our customers? What's the health of our recurring revenue?
- Gross Dollar Retention (GDR)
- Net Dollar Retention (NDR)
- Renewal Rate
- Remain Performance Obligations (RPO)
- Churn & Logo Retention
- Net Promoter Score (NPS)
PILLARĀ 3
MARGINS
Ā
Our SaaS business is scaling. Now, must understand the margins that every revenue stream contributes to our business.Ā
I've seen this over and over. Low margin SaaS companies are difficult to scale.
- Overall gross profitĀ
- Margins by revenue steam
- COGS vs. OpEx
- Revenue mix
PILLAR 4
FINANCIAL PROFILE
Ā
We must understand what's working AND not working in our SaaS business.
Whether you are a founder or a finance expert, you must understand what your SaaS P&L is telling.
- Ā Rule of 40
- OpEx Profile (R&D, S&M, G&A)
- EBITDA
PILLAR 5
EFFICIENCY
Ā
Our business is scaling. We are investing in our team and go-to-market (GTM) function.
There must be an ROI on these investments. We can blindly hand out dollars and expect nothing in return.
- Customer Lifetime Value (LTV)
- Cost of ARR
- SaaS Magic Number
- Customer Acquisition Cost (CAC)
- CAC Payback Period
- ROSE Metric
The SaaS Metrics Foundation LiveĀ gets you from A to Z in record time. This is your ticket out of overwhelm and into financial progress.
Let's get you started!
Not only will you get instant access to all the training materials, but you'll also get any future updates I throw in! You'll have access to on-demand lessons, live lessons, and ongoing support in my private student community.
I know you're going to love these SaaS bonuses. And this is not fluff.Ā
Let's really fast-track your success!
- BONUS 1 --> 12 months of access to my custom SaaS metrics reporting dashboard with benchmarks
- BONUS 2 --> The āY Combinatorā Pitch Deck Templates to impress your investors
- BONUS 3 -->Ā My latest and greatest SaaS forecast model that I use on the frontlines
- BONUS 4Ā -->Ā Deep dive lessons on cohort analysis and my cohort analysis template
- BONUS 5Ā --> Lessons on my top 4 professional services metrics
- BONUS 6Ā -->Ā Customer success plays an important role in retention! Learn how to measure the ROI of CS.
- BONUS 7Ā -->Ā Don't get in the "growth trap!" Learn how operating leverage works in SaaS companies.
- BONUS 8Ā -->Ā My custom Excel add-in to make you more efficient in Excel
- BONUS 9Ā -->Ā Ben's Rolodex of SaaS advisors...attorneys, investment bankers, tax CPAs, SaaS bookkeepers, fractional CROs, etc.
- BONUS 10Ā -->Ā Learn about the "Upsell Rate" concept. This will help your expansion sales team
Most [growing] businesses have the same challenge: setting up the right financial foundation to create transparency that supports scale. I attended Ben's SaaS Metrics Foundation Live sessions back in 2022. I have since applied the learnings in 3 different Software businesses all with great success. I started teaching the content to my teams which greatly helps to professionalize organizations and makes people more data driven. I did many trainings in my career, this is one of the few that I regularly go back to, to review content - and it gets frequently updated, too (lifetime access!).
SVEN BURG
My name is Cole Gonzales, known as @Colewherld on social media (7m+ followers across all platforms). Iām 22 years old and completely new to SaaS. I went searching all over the internet for resources to learn about SaaS for my startup and stumbled upon Benās SaaS Metrics Foundation Live Course.
I can say without a doubt that buying Benās live course was the single greatest investment I have made in myself regarding the business finance (and acquisition of business knowledge in general).
Itās a blessing that Ben has decided to take the path of helping and educating others because he truly knows the ins and outs of SaaS & SaaS finance.
If you are reading this, I couldnāt recommend a better resource than Benās courses, templates and newsletter for understanding every aspect of SaaS Finance and more.
He is truly passionate about this stuff and makes a great effort to help his community find the resources they need.
If you are hesitant on making the jump on any of his courses, shoot me a message on LinkedIn (@ColeGonzales) & I am more than willing to provide you with more insight on how much of a positive impact Ben and his resources have had on my startup so far and for the years to come.
Thank you Ben!
.
Cole Gonzales
I was new the SAAS industry and Ben helped me get up to speed very quickly. His courses are to the point and extremely informative. Highly recommended.
Gregory Massi
Ben's training "SaaS Fundamentals" is sensational, and I have learned so much in such a short period of time. The explanations and the supporting material are clear, the visuals compelling, and the content is second to none. I cannot recommend this training enough to anyone interested in understanding more than just fundamentals of SaaS financials.
Natalia Meissner
I'm ready to join!
I'M IN! Let's GoStillĀ Have Questions?
Will I receive a course completion certificate?
I'm a finance novice. Will the metrics sessions be way over my head?
What types of roles and experience levels have enrolled?
I'm a SaaS founder. Do I need to know this finance stuff?
How long do I have access to the course?
Would this be good for my outsourced accountant, bookkeeper, fractional CFO?
I'm a product/sales/marketing leader. Do I need to know this?
The SaaS Metrics Foundation Live
We'll help you learn and implement SaaS metrics faster. While saving you 100's of hours. Discover the proven strategies and techniques to make better financial decisions in your SaaS business.
- Begins Tuesday, Feb 11thĀ and runs for 5 weeks
- Immediate access to all templates and lessons
- Live portion meets Tuesday & Thursday at 9am PT for 1-1.5 hours
- All live sessions recorded for later playback
- 30+ templates to speed things along
- Private student community for continued support
WHAT ABOUT A GUARANTEE?
Within 2 weeks of enrolling, if you feel like the course does not provide any practical or theoretical value to you, just send me an email at [email protected] and I'll refund every penny.
MY LAST PIECE OF ADVICE
I've seen both sides of the table. SaaS teams who say "I'm running financially blind," and teams that are making better decisions with data and metrics. It's much more fun on the data side.
Ā
