Learn what it takes to scale your SaaS
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over 1,000 STUDENTS and counting
The SaaS Metrics Foundation is the ultimate digital SaaS community and course for founders, CFO's, C-suite, finance, accounting, and service providers.
SIGN UP TODAY!
SaaS finance education and resources
Thriving digital community
and mobile app
Live workshops, AMA's, and accountability
Join the ultimate SaaS community, 24/7
Get access to an unparalleled community of over 700 other SaaS professionals scaling their businesses alongside you. Connect, collaborate, and give and get support. Here, there are no wrong questions.
Get accountable and
stay accountable
You'll get the support and resources you need with live training sessions and AMA's on SaaS finance, metrics, and accounting. 1 year later? 2 years later? Students receiving ongoing support.
Refine your data, calculate your metrics, and execute!
It's a journey! Start with the theory then learn learn how to implement the right data and metrics – whether you're just getting started or already up and running.
Gain serious business chops and knowledge
If you're not into fluffy stuff, you're in the right place. My flagship SaaS Metrics Foundation course will save you years of lost time and countless dollars spent.
Our students are just like you
Some are just starting. Some are already implementing. Some are pros. Inside, they're taking action – together.
 VERY FEW CFO'S WHO ACTUALLY GET METRICS
“There are very few CFO's who actually get metrics and how to use them. I was not disappointed! I was very impressed with the detail, quality of answers and depth of knowledge!”
Karen L
CONSULANT
 COMPLETED OUR COMPANY'S DASHBOARD
“Completed the course last evening and wanted to thank you for a very useful course. The organization of the course made it immediately implementable. I completed our company's own SaaS metrics dashboard while going lesson by lesson.”
Johnny C
‍LIVE COHORT STUDENT
 THE MOST VALUABLE COURSE
“It has been the most valuable course I have attended for decades, if not ever! I think it's way too cheap for the content you're providing...”
Rob
‍‍SAAS CEO
Our students represent many SaaS roles
CFO
Founder
Controller
VP of Finance
CMO
CRO
Frac. CFO
Bookkeeper
Fin. Analyst
Accountant
COO
Investor
I've been there.
From financial analyst to SaaS CFO to Fractional SaaS CFO and coach. From budget season to annual audits and private equity exits. I've done the debits and credits to close the books and presented the numbers in those tense Board meetings.
That's me! Far left. With my fractional team.
IÂ started my career in customer service at mutual fund company, transitioned to become a mainframe programmer (yes, really!) and then got my MBA in finance in accounting.
I started my finance and accounting career in the corporate FP&A department at a major airline. In the early 2000's, I transitioned to my first software finance role at a Fortune 20 company.
I moved up the ranks of FP&A to SaaS CFO and also got my CPA along the way. I've been in the finance and accounting trenches. Working on Board slides at 3am, drafting the MD&A for the 10-Q release, working weekends during budget season, creating countless budgets and forecasts, and mastering SaaS finance and metrics along the way.‍
Founder of: TheSaaSCFO.com & TheSaaSAcademy.com
- 20+ years in finance and accounting
"Exciting times for us here at Keelvar. I found your course and materials to be extremely helpful in preparing for our Series B."
‍
‍
Michael Murray
Financial Controller at Keelvar; $24M Series B Raise
Join founders, executives, and finance from these top companies (to name a few) have enrolled in SMF:Â
0.4%
Percentage of SaaS businesses that reach $10M. Let's improve those odds with the SaaS Metrics Foundation. Don't be a preventable casualty.
30K+
The number of SaaS companies around the world. You have a lot of competition. Numbers are your competitive advantage.
$274B
The global SaaS market is huge and expected to reach $1.2 trillion in 10 years. There is a lot of opportunity if you scale your SaaS with a metrics playbook.
01
The SaaS Metrics Foundation
($4,995 value)
Learn, calculate, and build your SaaS business with the critical SaaS metrics taught by Ben.
‍
As soon as you join SMF, you’ll receive instant, on-demand access to all lessons, templates, and content. This will be your "go to" SaaS metrics source.
02
Access to The Watercooler
(priceless)
The Watercooler is a thriving private community and social network with over 700 of your SaaS colleagues.
It's where you'll receive additional support from Ben and community members. Learn together, collaborate, and get feedback 24/7.
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03
40+Â Spreadsheet Templates
($495 value)
Don’t start from scratch! Calculate and implement your metrics with my pre-built templates. Use in Excel or upload to Google Sheets.
You also get access to my latest (non-public) SaaS forecast model. I’ve invested 100’s of hours building and improving this model.
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04
Video library with 20+ hours of interviews ($495 value)
Stream over 20 hours of trainings from experts in Customer Success, Sales, Legal, Pricing, M&A, accounting, and more!
You can’t find this education in books or fluffy webinars. This is where you'll hear experts insights to scale your SaaS business.
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05
Live calls with Ben  Â
($7,425 value)
Join live, 2x weekly video calls with Ben to learn metrics from the frontlines.
This your chance to ask questions specific to your business!
If you aren’t able to make a session, we’ll have on-demand replays available for you 24 hours later.
06
SaaS Metrics Benchmarks
(priceless)
Get exclusive access to the latest and best SaaS metrics benchmarks on the internet.
Once you calculate your metrics, you must benchmark your performance and set targets.
Plus you get access to my SaaS metrics dashboard app.
07
Private SaaSÂ Newsletter
(priceless)
Receive weekly tips and tricks on the latest trends in SaaS with your private subscription to the SaaS Metrics School newsletter.
I cover SaaS metrics, accounting, fundraising, do's & don't's, tools, technology, benchmarks, forecasting, and more.
This newsletter is comes in short, bite-sized lessons to continue your learning journey.
08
SaaS Metrics Accelerator Template ($995 value)
This is ALMOST cheating. Almost. Enter your 4 key finance data sources and this template does all of the heavy lifting.
It will calculate all of your metrics. This is your one-stop template shop to calculate your SaaS metrics.
I've spent countless hours creating this template. You know how hard it is to get just one of hour of uninterrupted modeling time.Â
I've spent hundreds of hours on this.
Try SMF risk-free
Give it two weeks. If by two weeks after your enrollment date you don’t feel we’ve delivered on our promise, simply email us and we’ll issue you a full refund.
 "Whipping a company into shape: I took over as CFO at a time when we needed some rigorous answers quickly about our finances. I knew the business really well. But Ben taught me exactly how to make our finances into a repeatable process that made us look great in front of investors...and I feel like I barely scratched the surface of what he was teaching. Overwhelming value."
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GRANT CAVANAUGH
CEO
 "One of the best in the market. You get more than what you pay for. Ben is really meticulous and knowledgeable in this area and would recommend everyone in SaaS finance to take this course."
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JACKSON KUNGU
MANAGING DIRECTOR
Knowledge is power. Community is your support group.
SMFÂ will help you overcome...
- The fear of not knowing where to start
- The fear of your business failing
- The fear of doing it alone, without support
- The fear of thinking you're unqualified
- The fear of not having enough time
- The fear of not having enough money
The Course Curriculum
 Here's how it works. You receive instant on-demand access to all content. And we'll hold live sessions starting February 11th. We meet 2x per week on Tuesdays and Thursdays at 10am MT. Each live session is recorded and lasts for 1-1.5 hours.
✔️ 22 in-depth lessons
✔️ Live sessions for 5 weeks
✔️ Also consume lessons asynchronously
✔️ 40 worksheets to kickstart your process
✔️ On all devices + mobile app
✔️ Taught by Ben Murray
✔️ Certificate of completion
SAVE YOUR SEAT!
Pillar 1:Â Growth
Overview
It all starts with landing your first customer. We must understand where our growth comes from. This is one of the biggest data mistakes that I see in SaaS. Poor tracking of bookings data, whether from our CRM or our MRR waterfall.
Lessons
New Bookings | Expansion Bookings | Committed ARR | ARPA & ARPU
Pillar 2:Â Retention
Overview
Okay, we're landing customers and expanding customers. Celebrate! But wait!?! Are we keeping our customers? What's the health of our recurring revenue? Your valuation and growth depends on it.
Lessons
Gross Dollar Retention (GDR) | Net Dollar Retention (NDR) | | Renewal Rate | Remain Performance Obligations (RPO) | Churn & Logo Retention | Net Promoter Score (NPS)
Pillar 3:Â Margins
Overview
Our SaaS business is scaling. Now, must understand the margins that every revenue stream contributes to our business. And our overall gross profit percentage. I've seen this over and over. Low-margin SaaS companies are difficult to scale.
Lessons
Overall gross profit | Margins by revenue steam | COGS vs. OpEx | Revenue mix
Pillar 4:Â Financial Profile
Overview
We must understand what's working AND not working in our SaaS business. Otherwise, how do we know where to focus our attention and capital? Whether you are a founder or a finance expert, you must understand what your SaaS P&L is telling you.
Lessons
Rule of 40 | OpEx Profile (R&D, S&M, G&A) | EBITDA
Pillar 5:Â Efficiency
Overview
Our business is scaling. We are investing in our team and go-to-market (GTM) function. There must be an ROI on these investments. We can't blindly hand out dollars and expect nothing in return.
Lessons
Customer Lifetime Value (LTV) | Cost of ARR | SaaS Magic Number | Customer Acquisition Cost (CAC) | CAC Payback Period | ROSE Metric
Accounting Foundation
Overview
Garbage in, garbage out. I see four key mistakes in the setup of our accounting foundation. Accounting data is vital to our strategic finance process. We must "SaaSify" our chart of accounts and GL structure.
Lesson
The 4 Key Mistakes You Must Avoid | Sample Chart of Accounts
Our 4 Key Data Sources
Overview
I've helped 100's of SaaS companies with their metrics. Our SaaS FP&A and metrics process boils down to four key SaaS finance data sources. We must have a repeatable monthly data process to feed our financial cycle. No more data fire drills!
Lesson
Financial Data | Bookings Data | HRIS Data | Customer/Revenue Data
The SaaS Tech Stack
Overview
We can no longer "brute force" the data. There are just too many transactions to fix our data manually. We must implement the proper CFO tech stack as your company scales. Learn the tech being used in SaaS from my 6th annual tech stack survey.
Lesson
40+ page report | The tech being used in each step of the process
10Â Early Bird Bonuses
Yes, even more value and learning. Sign up by the EARLY BIRD rate (Jan 8th) to receive an additional course module with these custom lessons. You won't find these in any other course.
12 Months of Access to my SaaS Metrics Dashboard App
The “Y Combinator” Pitch Deck Templates to impress your investors
My latest and greatest SaaS forecast model that I use on the frontlines
Deep dive lessons on cohort analysis and my cohort analysis template
Learn about the "Upsell Rate" concept. This will help your expansion sales team
Lessons on my top 4 professional services metrics
Customer success plays an important role in retention! Learn how to measure the ROI of CS.
Don't get in caught the "growth trap!" Learn how operating leverage works in SaaS companies
My custom Excel add-in to make you more efficient in Excel
Ben's Rolodex of SaaS advisors...attorneys, investment bankers, tax CPAs, SaaS bookkeepers, fractional CROs, etc.
Learn from someone who actually is a SaaS CFO
(and not another "CFO" who's only sold courses)
SMF
Others
Access to Ben's proven 5 Pillar SaaS Metrics Framework that have helped thousands of SaaS businesses
Over 40 templates of metrics worksheets and forecast models to calculate and execute your business plan
Live weekly sessions with Ben Murray, The SaaS CFO - with the opportunity to ask your questions live
some
Virtual support in the Watercooler, access to AMA's, and monthly webinars with guest SaaS experts
Your business friends
are waiting inside
SAVE YOUR SEAT! LIMITED SPOTS!
All of our material is digital.
Learn at your own pace.
The SaaS Metrics Foundation is entirely digital, giving you the freedom to learn from anywhere, whether you are at home, on the road, or in the office.Â
SMF is the best of both worlds. Live sessions with Ben and content on-demand. You receive lifetime access to all lessons, content, templates, and FUTURE lessons.
After the live sessions, students often refresh their knowledge with the on-demand content or receive support in the Watercooler community.
What students are saying:
 "Most [growing] businesses have the same challenge: setting up the right financial foundation to create transparency that supports scale. I attended Ben's SaaS Metrics Foundation Live sessions back in 2022. I have since applied the learnings in 3 different software businesses all with great success."
Sven Burg ‍‍
 FINANCE
 "As VP of Ops for a high-growth SaaS business, it was critical for me to have a deep understanding of the financial drivers and KPIs for the business. Sure, there are plenty of free resources online, but Ben's SaaS metrics class offers a structured and efficient walkthrough of how to think of a SaaS business. It has provided great insight and value, and saved me a ton of time!"
Adi MR ‍‍
FINANCE
 “I recently completed the SaaS Metrics Foundation Live course and it was great. As a SaaS CFO for a number of years, it was good to see a system and framework for SaaS metrics that clearly defined explained and categorized these metrics. Lastly I should mention that Ben is very knowledgeable and is a great instructor.”
Paul McClure ‍‍
CFO
 "I recently completed a SaaS course, and it was an amazing experience! This course is suitable for beginners and advanced learners alike who are interested in gaining a deeper understanding of SaaS. Ben, was fantastic at explaining the concepts in a clear and concise manner, making it easy for everyone in the class to understand."
Guy Levy
CFO
 "There are very few CFO's who actually get metrics and how to use them. I was not disappointed! I was very impressed with the detail, quality of answers and depth of knowledge! I feel I gained the depth of how to develop the key metrics and the understanding of how to use the metrics. This is the first place I have seen such depth and quality. Thank you Ben."
Karen L
VP FINANCE
 "I can say without a doubt that buying Ben’s live course was the single greatest investment I have made in myself regarding the business finance (and acquisition of business knowledge in general). It’s a blessing that Ben has decided to take the path of helping and educating others because he truly knows the ins and outs of SaaS & SaaS finance."
Cole Gonzales
FOUNDER
SMF is FOR you if:
- Â You want to master standard SaaS KPIs.
- You want to use metrics to grow revenue, reduce churn, and increase profitability.
- You want to know exactly what to measure and report to drive performance and hold teams accountable.
- You want to master advanced analysis techniques to identify trends and growth opportunities.
- You want to automate metrics calculations and reporting and eliminate manual processes.
SMF is NOT for you if:
- You’re looking for a quick-fix strategy instead of building a solid foundation in SaaS metrics and sustainable growth.
- You’re unwilling to commit to deepening your understanding of SaaS metrics, analyzing data, and applying insights to real-world scenarios.
- You aren't committed to your personal and professional development, or to help strengthen your SaaS company.
- You’re expecting 1-1 coaching. This course is designed as a structured cohort program with a strong community focus, empowering you to master SaaS metrics at your own pace.
Your most frequently
asked questions:
Will I receive a course completion certificate?
I'm a finance novice. Will the metrics sessions be way over my head?
What types of roles and experience levels have enrolled?
Can I share my login?
I'm a SaaS founder/CEO/executive. Do I need to know this finance stuff?
How long do I have access to the course?
Would this be good for my outsourced accountant, bookkeeper, fractional CFO?
I'm a product/sales/marketing leader. Do I need to know this?
Go ahead, write us off. Literally.
This program isn't free. But for business owners, it's tax free. SMF is a business expense which means you can deduct it from your taxes. But always consult with your tax CPA :) And the course fee is often reimbursed by your employer.
SIGN UP TODAY!
Need assistance?
Chat with Ben!
Have a question about the SaaS Metrics Foundation? Message me via Drift here! I'll get back to you right away..
Don't get left behind!
You won't regret starting, but you will regret waiting. And watch others pass you by. If you are standing still, your competition is passing you by.
Understanding your numbers is a competitive advantage.
